Each customer in visiting the e-commerce page is unique. Some users visit the website with a particular product in mind while others are visiting to just browse. Each and every element included in the website should appeal to different users and make them stay hooked to the website. This includes product images, descriptions, the different categories in the page, shopping cart layout, etc. Therefore, the key to a successful ecommerce website design lies in the fundamental design itself. Designing these pages keeping in mind the different customers that visit will help a great deal. This improves the appeal of the website and the customers might end up buying something even if their objective is to browse. There are different types of shoppers online. Here are some of them:
Product Conscious Customers
These customers know what they are looking for on the website. These are the type of people that already own a similar product and are looking for alternatives. They have already performed a short research on the available products and what to buy. These customers go to the extent of visiting the shops to check out the price and discounts available there. Therefore, they have a fair idea about the price and what comes along with it. These shoppers are not interested in browsing through the website. They just want to buy a particular product and leave. These customers won’t require product descriptions also as they already have all the information that is required.
Some don’t look at product descriptions at all. A quick look at the name and picture confirms that the product is the right one and they’ll buy it. The key item to impress these customers is the speed of the website. They should get access to the products they want at east without having to search too much. Even if there is an opportunity to save more on a different product, they might end up buying what they wanted. For these customers, each product has to be detailed with pictures and streamlined method for checking out impress them a lot.
These are customers who visit websites for the purpose of killing time or checking out any new products that might inspire them. They generally dream of what purchases they can make in future and they prepare themselves. Even though the possibility that they would buy something is less, customers who browse know more information such as information about the company and brand. By including the right mix of visual techniques, websites can be made interactive.
They might even recommend your website to their friends. Browsing customers are generally interested in what the latest trend is and what is popular and what items are on sale. Providing them suggested products option can be very helpful for these types of customers. An option to share products they like on the social media or email might be a good choice for these customers. They keep checking the websites to see if there have been any changes in the categories they checked out last week.
Understanding customer’s pulse is one of the major components of any business. E-commerce is no different. Designing pages keeping in mind these customers will get better viewership and sales for the website.