Amaya is the leading provider of tears’ official arrival in selected jurisdictions. The domains this Amaya product will be available on are Betstars.com, Betstars.eu and Betstars.uk, as well as iOS and Android apps. The BetStars platform will be powered by Amelco who power Betfair, William Hill and Maybe among other large sportsbooks.The Sportsbook will offer wagers on 25 sports to star with. However, there will be no horse racing option which will be a little disappointing for the UK audience. In 2016 Amaya plans to reach half of pokerstars current customer base with the product by the end of 2016 and will be augmenting this customer acquisition with an external customer acquisition campaign in the first half of 2016.
In its Q3 earnings report, Amaya announced that its sports betting vertical had negligible revenue despite growth in until Q3. The vertical had acquired just 100,000 players. However, with the launch of a specific platform for Sports betting we should see this all change.Amaya also suggests that it can compete in the UK if it can convince a small portion of its poker players at PokerStars to play onsite as opposed to with the bigger Sports betting specific brands.
Amaya is the world’s biggest publicly traded online gaming company announced that The Nasdaq Stock Market LLC had approved the listing of its common shares on The Nasdaq Global Select Market. Trading commenced in mid 2015 under the symbol “AYA”. technology-based global gaming solutions. Amaya owns and operates through its subsidiaries gaming and related interactive entertainment businesses.In laymans terms Amaya operates online poker games and tournaments, branded poker rooms in popular casinos gloablly, live poker competitions, and online and television audience based poker programs. The brands included in Amaya’s portfolio include PokerStars, Full Tilt, PokerStars Caribbean Adventure, Latin American Poker Tour, European Poker Tour, and Asia Pacific Poker Tour.Amaya has recently targeted growth into other online gaming verticals and this sportsbook is one of these ventures.
Other great news for Amaya is that PokerStars has plans to launch sports betting in Denmark. PokerStars’ existing online casino license in Denmark will be allowed to continue offering poker and casino games. In 2016, Pokerstars plans to launch Sports Betting on this license and then Casino games.
PokerStars.com and PokerStars.eu operate globally under licenses from the Isle of Man and Malta. PokerStars additionally holds individual government licenses in the United Kingdom, Belgium, Bulgaria, Denmark, Estonia, France, Germany, Italy and Spain.
On a personal note we think that the most impressive fact about Amaya is that it managed to buy the rational group. Amaya had $150 Million in Revenues. Amaya had $1 billion. Yet the Amaya executive team managed to pull off an all cash deal to buy Rational which included the Pokerstars brand.